Protests in Modi's India; the meat-substitute industry; and fun reviews of bad pop science
Early on, we had two goals that were fully aligned: to be identical to a burger from a cow and to be much better than a burger from a cow. Now they’re somewhat at odds, and we talk about the chocolate-doughnut problem: What if what people really like in a burger is what makes it taste like a chocolate doughnut, so you keep increasing those qualities and suddenly you’re not making a burger at all?